Anatomy of a Self-Improvement Hit: 4 Genius Marketing Principles from “The Secret”

Posted on November 25th, 2007 by Conrad in Marketing, Self-Marketing

Photograph by Gigi Elmes

Being readers of self-development material, I am sure that most of you have heard about the popular book, “The Secret”. Many of you have probably read it or watched the DVD. Love it or hate it, just about everybody has an opinion on this self-development phenomenon that has topped the bestseller lists for over a year now.

Regardless of what anybody thinks, one thing is certain; Rhonda Byrne, creator of “The Secret”, is an absolute marketing genius.

She managed to take a subject that she knew little about, a subject that thousands of books have been written on, only a few with great success, and recreate it as if it was a brand new concept. She then proceeded to turn it into a pop-culture phenomenon. Even Rhonda herself admits that she only found out about the law of attraction a short while before she decided to write a book and do a movie about it!

Certainly, we can all learn a few things about marketing and self-promotion from the success of “The Secret”. Whether we want to learn how to market our blogs better, market our businesses better, or market ourselves more effectively, utilizing just a few core principles will help us immensely.

Here, I outline the four main principles of marketing that Rhonda Byrne used to create a self-development mega hit, and how you can use these principles to your advantage as well. Read the rest of this entry »

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A Quick, Easy Way to Motivate Yourself to Do Anything

Posted on November 20th, 2007 by Conrad in Productivity, Thinking

Photograph by Mikey G. Ottawa    

Have you ever had something that you absolutely had to get done, but were procrastinating on for days, weeks, or even months?  Unless you are superhuman, you probably struggle with procrastination quite a bit.  About 85% of people aren’t motivated to do anything except the average stuff we are all expected to do, and the other 15% constantly struggles with peaks and valleys of motivation and laziness. 

Today, I want to share with my readers a little trick that you can use to quickly boost your motivation and get yourself to buckledown and start working.  It uses the power of the mind to (almost) instantly and effortlessly help you to move yourself to action.  It works like a charm; I used it to get myself to write this very article. Read the rest of this entry »

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How Bill Clinton Got the Whole World to Forget That He Cheated in the White House

Posted on November 18th, 2007 by Conrad in Relationships, Self-Marketing, Success

Photograph by Marcn
Recently, I sat down and read a very in depth interview with Bill Clinton in Rolling Stone magazine. As I sat there, looking at the pictures of a dewy-eyed Bill, hands clasped as he looked on at his wife speak at a political rally, or Bill and family eating a lunch of PB & J’s and chips in their modest kitchen shortly before he was elected President, and read our former leader’s eloquent and carefully worded responses to the interviewer’s questions, something dawned on me that I have heard many others say for years: Bill Clinton is one of the greatest self-marketers of our time.

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    conrad hees Hello! My name is Conrad Hees, and I am an entrepreneur and writer from New Jersey. I write about how to promote and market yourself, your blog, and your business in todays current environment of new mediums and stiff competition. My mission for this site is to create a community of people who want to get ahead of the curve and learn how to elevate their status quickly and efficiently. I am working hard to make sure that this blog is a must-read for anyone who is serious about their success.

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